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“Harlequin is all about taking our readers on romantic escapes; we loved the idea of bringing that notion to everyday life,” said Farah Mullick, Senior Director of Marketing at Harlequin.“It was really quite nerve-racking watching from behind the curtain—you just never know how people are going to react,” said Joel Pylypiw, an Associate Creative Director at BBDO Toronto, the agency behind the work.
“Luckily for us, we captured some really funny moments.” The online video campaign launched March 15 and is being supported with a targeted online buy, print ads, dedicated PR and blogger outreach as well as loyalty and event programs.
In July 2006, he and his crew were in Beirut filming an episode of No Reservations when the Israel-Lebanon conflict broke out unexpectedly after the crew had filmed only a few hours of footage for the food and travel show.
His producers compiled behind-the-scenes footage of him and his production staff, including not only their initial attempts to film the episode, but also their firsthand encounters with Hezbollah supporters, their days of waiting for news with other expatriates in a Beirut hotel, and their eventual escape aided by a fixer (unseen in the footage), whom Bourdain dubbed Mr.
Bourdain was a 1978 graduate of The Culinary Institute of America and a veteran of a number of professional kitchens in his long career, which included many years spent as executive chef at Brasserie Les Halles in Manhattan.
He first became known for his bestselling book Kitchen Confidential: Adventures in the Culinary Underbelly (2000).
The ability to kick people in the head is just as compelling to us—as long as that's coupled with an ability to vividly describe the experience.In 2013, he began a three-season run as a judge on The Taste, and concurrently switched his travelogue programming to CNN to host Anthony Bourdain: Parts Unknown.Though best known for his culinary achievements and television presentations, along with several books on food and cooking and travel adventures, Bourdain also wrote both fiction and historical nonfiction.Bourdain appeared in an episode of TLC's reality show Miami Ink, aired on August 28, 2006, in which artist Chris Garver tattooed a skull on his right shoulder. In 2011 he voiced himself in a cameo on an episode of The Simpsons titled "The Food Wife", in which Marge, Lisa, and Bart start a food blog called The Three Mouthkateers.Bourdain, who noted it was his fourth tattoo, said that one reason for the skull was that he wished to balance the ouroboros tattoo he had inked on his opposite shoulder in Malaysia, while filming Anthony Bourdain: No Reservations. From 2015–2017, Bourdain hosted Raw Craft, a series of short videos released on You Tube.
He made a guest appearance on the August 6, 2007 New York City episode of Bizarre Foods with Andrew Zimmern, and Zimmern himself appeared as a guest on the New York City episode of Bourdain's No Reservations airing the same day.